How Google Knowledge Graph Search Impacts Retailers
One potential issue is that Graph Search relies on people's willingness to keep their personal information updated and accurate. A second issue is the tension between Facebook's eagerness for making this data available to partners and the user's desire to control how it's shared.
Facebook isn't the sole keeper of data about people, interests and connections, however. Google likely beats Facebook in that category. For all the data Facebook has collected about people through their chats, profiles, likes and connections, Google+ has it beat. Skeptical? Let's look at the evidence:
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