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Lastly, our IndustryEye department has undergone a bit of a makeover. We’ve changed the “Prospecting” section to the “Customer Acquisition/Customer Retention” section. Here we’ll be writing about the best and most innovative ways to acquire and retain customers in the cross-channel retail world. We hope this change aligns more closely with how you think about your business. As always, we’d love to hear from you as well. Please feel free to drop me a line with ideas, comments or questions any time at mcampanelli@napco.com.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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