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2. Provide the copywriter with company material to make their job easier. Previous sales letters and brochures provide insight into your business. Let the writer know who your target audience is. Do you primarily sell to upscale retirees or outdoor enthusiasts?
3. Provide the copywriter with a customer profile to gain even more insight. A customer profile includes information on what your typical or even ideal customer looks like. It can include items such as age, gender, marital status, income level, average order value, average number of items purchased, interests and hobbies. A copywriter shouldn't have to second-guess who your target audience is if it's clearly stated.
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Denise Mcgill
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