Get the Most Out of Your Marketing Database

Once you know your best price points by customer group or list type, you can decide if you should offer more or less of a certain price point, and it even can help you determine future list-rental opportunities.

4. Scour your database to see which products usually are bought together.

Product or category affinities can yield some interesting information, too. Once you know which items or categories are most likely to be bought together, you can support that purchasing behavior by merchandising those items close together or even bundling them into one presentation if it makes sense.