Get the Most Out of Your Marketing Database

Five Steps to Success

Following are five steps that can help you get the most out of your marketing database.

1. Look at what’s being bought by which kind of responders.

When you meld together your response information and product data, one of the first things to look for is the difference between what your prospects and your customers buy. Once you understand this by product category, and even by individual product, you can begin to build each catalog to its particular audience.