Get the Most Out of Your Marketing Database

You may find that a lot of new-to-file buyers who purchase again in the next six months tend to buy a certain combination of items or categories. Place those items close to one another and in hot spots on your catalog pages, thus hopefully creating more of the kind of buyers you want on your file.

5. For a marginal-performing pickup item, use your database to help you decide if you should keep or drop the product.