Get the Most From Your Photography Investment

• digital workstations and software for things such as color management. It’s critically important that monitors be color calibrated on a regular basis so the monitor matches the digital capture. Again, don’t spend for retouches what you saved in the digital image capture. Color calibration is key.

• new technology in the works or being considered. Can you expect to do online proofing of your images, or do you have to stand by the workstation as the photos are taken? The former is state of the art. There’s also technology to switch out color or fabric choices online. Be sure your in-house department or studio partner has access to that software, so you can give online customers color choices.