Get the Most From Your Photography Investment

3. Know the “art of the possible” with a digital technology inventory.

As a marketing or creative decision-maker, invest some time with your photography staff or studio to learn the “art of the possible” as it affects your images and creative vision. Ask for plain-English explanations regarding:

• the features and benefits of the various digital cameras that may be part of the inventory, what will be used on your shoots, and how that technology will impact and affect your images;