Get the Most From Your Photography Investment

As noted earlier, there’s no doubt digital has made significant inroads. It saves time and promises reduced photography costs. There’s no need to worry about film, color separations or scanning. In fact, you can expect to save 10 percent to 15 percent by going digital.

However, if you shoot in-house, remember costs of equipment, training and the inevitable learning curve it’ll take to become digitally competent. To stay current, you’ll need to upgrade equipment and update staff training at least every two or three years. Factor in such capital costs when you tally your true savings.