Get the Most From Your Photography Investment

Image capture for catalogs and Web sites is as much about quality-assurance standards and an efficient process as it is about art and creativity — particularly if you have hundreds or thousands of SKUs in your assortment. Following are some tips on what to ask your studio partner:

• Know the studio’s record for reshoots and its capacity for same. On the one hand, you want the studio to have a record showing very few reshoots for quality issues, but also a capacity to turn on a dime to reshoot if product becomes unavailable or there are other marketing or merchandising issues that affect what will be shown in the catalog.