Tips for Getting Your Mobile Site on the Home Screen

Why would such a disparity exist?

Also from Flurry, retail apps are the fastest growing "Shopping App" category on smartphones. Between December 2011 and December 2012, time spent shopping on retail apps jumped an astonishing 525 percent.

Even before a user taps an app icon or breaks out mobile Safari, apps already have a powerful advantage over mobile sites — they're on the home screen. The default home for apps on every modern smartphone allows users one-tap access to their chosen destination. Sure, most native browsers are also a tap away, but then a user must overcome their less-than-ideal navigation interfaces. Under these circumstances, who wouldn't choose apps over a mobile web experience seven days a week and twice on Sundays?