Tips for Getting Your Mobile Site on the Home Screen

With so much technology and costs being thrown about, it can often come across as an all-or-nothing approach. We build these apps or we sit out the mobile revolution. Thankfully, that's not the case. It's important for retailers to take an incremental approach toward app-centric revenue.

A recent report from Flurry.com, the mothership of mobile app big data, revealed that the average mobile user spends 80 percent of their smartphone time in apps. That's four minutes in apps for every one minute in a web browser!