Strategy: Generate Extra Revenue While Leveraging Existing Overheard

4. Use your call center. A customer on the phone is a perfect opportunity to sell additional merchandise — cross-sell, upsell, etc. Empower your telephone sales reps with the authority to make special offers, albeit within guidelines, of course.

5. E-mail your best customers. Make them a strong offer. It’s difficult to over-e-mail your “best” customers. Hit them often and hard with merchandise and promotional offers.