Strategy: Generate Extra Revenue While Leveraging Existing Overheard

Leverage Your Overhead
It’s difficult to slash your way into profitability. The long-term effect of that type of quick fix can be hard on your business. But here are a few ideas to generate additional revenue that’ll leverage your existing overhead expenses without increasing costs:

1. Use a bounceback offer. You can do this immediately with very little lead time. Place a coupon for “$5 off (or $10 off) your next order” in all outgoing packages. Dollar-amount-off offers work better than percentage-off.