Strategy: Generate Extra Revenue While Leveraging Existing Overheard

10. Postcard mailings. A tool to react quickly to lagging sales is the postcard mailing with a quick expiration date that offers a discount. Postcards should be mailed to current customers, not prospects. Make a strong offer, and drive traffic to the Web.

Keep an eye on your key ratios, compare them against industry benchmarks and leverage your overhead expenses by identifying other programs that can generate incremental revenue cost effectively in this difficult market.