Get Creative As You Prospect

Tracking Results

While some media are easier to track than others, some have significant customer spillover impact on retail and Web traffic, most notably, DRTV and space advertising. To make tracking easier, use different toll-free numbers by medium (space ads vs. direct mail) and specific toll-free numbers for each effort, if feasible. Naturally, don’t expect prospects to remember where they heard about you. Use embedded links or source codes for every effort.