Get Creative As You Prospect

But which directions make sense for your business? There are so many traditional choices, such as co-op databases, inserts, space ads, solo mailings, television or radio advertising. Compound that dilemma with the influx of newer online methods, such as paid search, Amazon.com, eBay and affiliate marketing, and it’s overwhelming. But by focusing on goals before selecting media and tactics, you’ll make better choices and avoid mismatches between your brand and specific options.