Get Creative As You Prospect

• Are your prospective customers active or passive responders? Are they heavy TV viewers, or do they actively search online?

Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy that specializes in acquisition and loyalty marketing support. Contact: (336) 969-9538, saltman@altmandedicateddirect.com or via her Web site, www.altmandedicateddirect.com.