Get Creative As You Prospect

“We try to hold all of the programs to the same metric,” Rick says. “We might spend up to a one-year return on investment on any individual program, but the ROI is different for each. Because of this, we can spend a lot more to acquire a new customer in some programs than others.”

Regardless of your approach, multichannel acquisition marketing delivers benefits. But because of so many options, it can be challenging to pull together. Start the process with a solid strategy and evaluation of your unique brand. This way, you’ll make decisions that are likely to lead to success, and avoid mismatching between specific media and your brand. «