Get Cleaner and Greener ASAP, For Your Own Sake

Don’t Get ‘Busted’

If it takes a scare like do-not-mail legislation to ignite mailers to do something about their own address hygiene, there’s no time like the present. Pat Kachura, the DMA’s ethics and consumer affairs expert and Catalog Success’ privacy columnist, tells me that advocacy groups, such as GreenDimes, Junkbusters and StopTheJunkMail.com, use assorted means to entice consumers to sign up with their causes. Many of these and other groups actually charge consumers a fee — but plenty of consumers are willing to pay.