Get Cleaner and Greener ASAP, For Your Own Sake

But among other topics she discussed, Pursley touched on some fairly basic ways catalogers could be doing better with their mailing list hygiene to ward off do-not-mail legislation. As I sat there, I felt like I could’ve been at a NEMOA or DMA event from about 1990 or thereabouts. The mere fact that she had to point out such problems, presumably basing her remarks on what she experiences day-in, day-out from her own clients, just totally blew my mind — that such matters as address hygiene are still a serious problem in 2007!