Get Cleaner and Greener ASAP, For Your Own Sake

Remarkably Elementary?

But it seems like a sizeable number of catalogers — and particularly, direct mailers in general — continue to take the issues of overmailing and the environment too lightly. I particularly was blown away as I listened to a session at the NEMOA conference in Portland, Maine, a couple of weeks ago given by Anita Pursley and Joe Schick, the longtime postal gurus for the catalog printers Quebecor World and Quad/Graphics, respectively.