Get Cleaner and Greener ASAP, For Your Own Sake

The do-not-call law requires consumers to take the initiative to ask that they not be contacted by telemarketers. A do-not-mail bill would work similarly, which in turn is consistent with the DMA’s long-running Mail Preference Service. So why be alarmed? Because, as Kachura points out, when an industry self-regulation evolves into law, there’s no telling how severe the law could become. And requiring mailers to get approval from prospects prior to mailing them for the first time could easily become part of such a law.