Get Cleaner and Greener ASAP, For Your Own Sake

3. Give customers the ability to choose how often they receive your catalog. “So many consumers say they do want to hear from catalogers,” Kachura notes — “but not every week. Some want a catalog every month. Some just want the Christmas issue or only those catalogs that have to do with a certain product category. It seems that the more choices catalogers can give consumers, the more relevant the offers will be and the less consumers will be concerned about the abundance of mail they receive.”