Get Cleaner and Greener ASAP, For Your Own Sake

Preventative Measures

Pat recommends catalogers jump on the following matters to ward off do-not-mail legislation.

1. Take opt-outs more seriously.

2. Make it easier for consumers to get off your mailing lists. “One of the constant issues we have,” Kachura says, “is that although a mailer may take a customer off its list, it may not take that customer off its prospect list for a future mailing. So we suggest that catalogers make it very easy for consumers to opt off their lists altogether.”