Get a Better Grip on the Dynamic Cross-Channel

By embracing dynamic cross-channel merchandising, marketers can create a world where consumers can shop in a store, receive an e-mail after the visit that drives them to the Web where they access information on a product that pushes them to the contact center. There, they get more information and ultimately go back to the store to purchase a product. Sounds convoluted, but consumers are doing this today. If retailers want to prosper in this reality, they need to allow for a dynamic cross-channel shopping experience based on dynamic cross-channel merchandising.