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Stan Dolberg
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By understanding consumers and taking this approach, merchants can begin creating a unified and layered approach to merchandising where the product, pricing, promotions, placement and personalization decisions that span channels are managed both centrally and in channel-specific fashion. This supports both cross-channel and channel-specific merchandising, dynamically adjusting to consumer needs both with self-service and assisted service through contact centers.
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- Companies:
- Forrester Research Inc.
Stan Dolberg
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