By
Stan Dolberg
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
2. Add a fifth “p” — personalization. Personalization is the key to transforming the merchandising process into a dynamic environment. Use every channel to create demand in any other channel. Catalogs and stores drive consumers to the Web. The Web drives consumers to the store. E-catalogs drive consumers to contact centers.
0 Comments
View Comments
- Companies:
- Forrester Research Inc.
Stan Dolberg
Author's page
Related Content
Comments