Get a Better Grip on the Dynamic Cross-Channel

It sounds simple, but the industry is filled with much talk and little action. What are the steps merchants need to take to go from siloed actions to dynamic merchandising?

1. Rethink how decisions are made about the four fundamental merchandising considerations: products, pricing, promotion and placement. Merchants must avoid hardwiring merchandising plans around where they want consumers to be. They need to orient efforts on where consumers are in reality, while better understanding who they are to begin with.