By
Stan Dolberg
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To effectively reach the increasingly cross-channel shopping customer, merchants must understand the difference between multichannel merchandising and dynamic cross-channel merchandising. Multichannel merchandising usually refers to tactics contained within channels and isolated cross-channel tactics, such as buying online and picking up in stores. Dynamic cross-channel merchandising coordinates multiple channels to gain market share, grow revenue and profits, and increase customer loyalty.
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- Companies:
- Forrester Research Inc.
Stan Dolberg
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