Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

In addition, Sleepy's is using geolocation for targeted regional marketing campaigns. It's doing this without having to ask for or requiring a visitor's ZIP code, which provides a better shopping experience.

We can let the customer know up front what we're able to deliver, the promotions available in their market, said Agrapidis. This makes for a better shopping experience, happier customers and increased revenues for Sleepy's.