Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

Exemplifying the value that Carter's puts in geolocation, Phillips noted that the retailer went live with the technology within three weeks of its release from Demandware.

For Sleepy's, the challenge is showing site visitors the inventory that's available in their market. Due to the size and cost of shipping its product — mattresses — Sleepy's entire inventory isn't available across the country. Geolocation technology is helping to solve this problem.