Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

For example, Carter's makes its buy online, pick up in-store service available only to site visitors within a certain mile radius of one of its stores. This messaging appears on the checkout page, and it allows for customers to override the nearest store location if there's a more convenient location for them to pick up their order — e.g., near their job or if they know they're going to be traveling in a certain area, etc. In addition, Carter's is leveraging metro code data to power its store locator functionality. This service is integrated with Google Maps.