Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

At the Demandware XChange conference in Las Vegas this week, Kyle Phillips, director of e-commerce technology at Carter's; and Michael Valeiko, director e-commerce development, and Lukas Agrapidis, director of e-commerce technology, both of Sleepy's, talked about how their brands are using geolocation to drive customer engagement and conversions.