Generation Y Crib Sheet

* Gen Y customers crave product they see as hard-to-find.

* They're turned off by over-selling.

* No voice is better than the wrong voice.

* 21 to 23 is the golden age.

* Don't try to sell Gen Y customers something they don't want.

* Accept the fact that some customers simply will not buy certain things through the mail unless they can't get them anywhere else.