Generation Y Crib Sheet

* Gen Y males generally don't shop from catalogs—optimize your retail and Internet presences to appeal to them them instead.

* The catalog and retail store customers often don't overlap.

* Lists that work: dELiA*s, Alloy, Girlfriends LA, International Male, Abercrombie & Fitch.

* It's not so much about targeting the cliques that Gen Y customers belong to (e.g., club kids, skaters, punks, preps, urbans) as it is about finding a range of latest-and-greatest product.