Generation Y Crib Sheet
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So, how DO the kids like being sold to these days? It's a question that seems to confound marketers trying to stake a claim in the ever-shifting Generation Y customer demographic. At The Direct Marketing Association's Annual Catalog Conference, executives from Urban Outfitters, the Journeys catalog and Lorel Marketing Group offered some tips learned from targeting this customer group:
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- Companies:
- Alloy
- People:
- Alloy
- Don
- Gabrielle Mosquera
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