Geerlings & Wade - Cutting Through the Vines (2,787 words)

Pearce explains, "Instead of the [usual] proposition where wineries advertise their wines to the public and drive people to retail outlets to buy the wine, we're a wine expert for our customers. We select the best wines from each vintage, offer them at great prices and make further recommendations in our mailings, on our Web sites and on the phones." Moreover, Pearce says, "We can sell large quantities [in lots of 10,000 cases at a time], which is attractive to the wineries. They seek us out, because we can sell a lot of wine for them."