Geerlings & Wade - Cutting Through the Vines (2,787 words)

WineCat runs on a thin client-server, and reps access it through their PCs. It helps all of the selling staff by keeping the 1,500 SKUs with all of the information a human mind could scarcely store, available for ready access. Through a keystroke, Kober points out, sales people can provide—or the customer can find out for herself on the Web site—what the product tastes like, its attributes, food-pairing suggestions, longevity and more.