Geerlings & Wade - Cutting Through the Vines (2,787 words)

Most mail order companies have two or three large warehouses because of economies of scale. Typically, it wouldn't make sense to have 16. But because of the legal constraints of selling wine, Geerlings & Wade must.

The company turns its special circumstances into an advantage in terms of competing with other online or direct retailers, in that typically it ships an order from inventory located in the same state where the customer lives.