Geerlings & Wade - Cutting Through the Vines (2,787 words)

Delivering in Various Ways

The catalog business was founded on the notion that in various situations, people prefer to shop by mail—even for a highly specialized item like wine. So Geerlings & Wade makes sure customers get the information they need, whether from the Web site, www.geerwade.com, a phone rep or a warehouse worker who doubles as a retail salesperson.