Geerlings & Wade - Cutting Through the Vines (2,787 words)

With the exception of a pure retail operation on Newbury Street in Boston, Geerlings & Wade typically locates its facilities in industrial parks. The facilities usually comprise a 400- to 500-square-foot retail showroom where the product is on display and people can walk in off the street and buy wine. Attached is a 5,000- to 10,000-square-foot warehouse in back, where the product is shipped out.