Geerlings & Wade - Cutting Through the Vines (2,787 words)

"It's not like you just have to learn one set of rules and comply," Pearce attests. "You have to learn each state's rules and deal with each individual regulatory agency," to say nothing of varying interpretations of their laws.

Following the alcoholic beverage laws is critical to the company's survival. If state regulators determined that the company had violated a law, the company could be fined or, in an extreme case, its license could be suspended or revoked.