Geerlings & Wade - Cutting Through the Vines (2,787 words)

By Scott Shrake

Facing restrictive state laws, this wine cataloger uses direct marketing expertise and a smart software system to reach an increasing number of customers

Catalog marketing reaches people you wouldn't reach otherwise because of geography or other reasons. But imagine if the goal of reaching customers were complicated by a vast tangle of laws that divided the country into a zigzag of possible/ impossible transactions.