Gearing Up for Second-Wave CRM: 3 Principles for Building the Right Foundation

In today's world, a decision as specific as whether to expand market-facing channels (and, in effect, your CRM) is one that requires buy-in from the C-suite, front and back offices.

Getting Closer to a Smarter Tomorrow
Innovations in CRM advancements mean nothing without the strategy and substance to support them. Your best efforts to bring on new social and mobile channels will fall flat if simple data management is still a minor detail.