Gear Up for Holiday Sales

We trust you will find these and the other practical strategies we offer this month — indeed, every month! — to be useful in your holiday selling initiatives.

And even if yours is not a business-to-business catalog, don’t miss our cover story profile on Galeton. This merchant of work gloves, apparel, footwear and industrial safety supplies is using its merchandising mix to grow its customer list. And the strategy seems to be working. Galeton was one of only a handful of catalogers — consumer or business — to make our Catalog Success Top 200 list for two consecutive years.