Gear Up for Holiday Sales

It’s September, and as a cataloger and e-marketer, you know what that means — the all-important holiday selling season is just around the corner. In this issue we offer several strategies that may help boost your sales during the fourth quarter.

Consultant Alan Rimm-Kaufman offers practical tips for testing offers in your online sales channel, including keeping test notebooks, checking one variable at a time and assigning unique tracking codes. See his “E-commerce Insights” column.