Gauging Online Consumers’ Out-Of-Stock Dilemma

Out-of-stocks are becoming a greater problem in online shopping, according to a May 2007 survey performed by the e-tailing group and BetweenMarkets, The Online Inventory Impact Survey discovered out-of-stock products significantly affect consumers’ behavior online. More than 950 adults (61 percent female) who shop online four or more times a year and spend more than $500 annually were surveyed. Below are the survey’s findings.