Tools of the Trade
Garry Chinn knows a thing or two about passion, and when you can have too much of a good thing
By
Matt Griffin
and Catalog Success
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CS: If a new cataloger asked about the keys to success in cataloging, what would you say?
Chinn: Nearly everybody provides good customer service these days, so if you don’t, you’re finished before you’ve started.
Second, careful product selection is critical. If you have a niche, focus on it. Establish your identity through product, even if it means remaining small for a while.
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