Tools of the Trade
Garry Chinn knows a thing or two about passion, and when you can have too much of a good thing
CS: How did you deal with that?
Chinn: We had to let go of being all things to all people in this woodworking niche. We didn’t have the capacity to do it anymore, and there were too many other players. We wanted to bring something of value to the market. If you don’t do that, it’s not going to work. We scaled back our offer to those things that were unique.
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